Why Should You Invest in Simple Websites?

Wellingborough Web Design

Website designs have evolved with the passage of time. Growth has been constant in this case, as has been the case with other aspects of the digital landscape – social media, search, paid ads and so on. However, designers across the globe are yet to comprehend the significance of “simple” websites in the digital sphere. They are not ready to acknowledge the Google-friendliness of simple sites as against the complex sites. Complex websites with all their frills and pomp are an immediate reflection of possible “hard work” and as such are definite winners against the simple ones. Today, however, we will walk you through the immediate benefits associated with simple websites. Trust us! Even the Best Website Designing Company will acknowledge the benefits listed by us.

Why should you invest in simple websites? We will give you not one but several reasons for the same. Read on in order to find out.

They load faster than complex sites

The equation is simple. The sites with more fluff or bloat are less likely to open faster than what’s the case with their simpler counterparts. The complex sites are loaded with animation, videos, and images. The unnecessary codes make it difficult for sites to open fast. Aberdeen Group, a business intelligence research company revealed that a one-second increase in loading time results in around 11% fewer page views.

They are Google-friendly

Simple websites open faster and this remains one of the main reasons why they are preferred by Google. On the other hand, a website with complex flash animation is less likely to be noticed by the search engine giant simply because of the fact it does not recognize flash animation at the first place. So, even if you are using flash animation in your site make sure you’re restricting its use so as not to be overlooked by Google.

The ratings prove it!

It was in the year 2012 (August) that researchers discovered that only users could judge sites within 1/50th to 1/20th of a second and the fact that visually complex sites were consistently ranked low could not be dismissed as well.

You’re sorted as far as mobile searches are concerned

Imagine opening a complex site in your smartphone! You can actually gauge the amount of time it will take to open the site. Today, mobile searches have surpassed desktop searches by a huge margin and you can only go on to estimate the dire need of investing in simpler sites.

Don’t forget to educate yourself… more!

Please make sure that you are actually educating yourself about the nuances of web designing thoroughly and acquainting yourself more about its search-engine friendly sites. There is no dearth of resources to help you. Complex websites might as well be equivalent to hard work but let us tell you that web development is more about smart work. Consider the example of flash animation mentioned above. Is there any use of employing elaborate designs when Google doesn’t even recognize it?

Kindly ensure you are taking all the factors mentioned above and acting in accordance.